Anti-Doping Norway, in collaboration with the Norwegian NOC, launched the “Honestly” campaign in 2013 and 2014. The campaign is designed to highlight the values on which the fight against doping is based.
This successful campaign has expanded to include ten personal, heartfelt and powerful stories – speaking up for clean sports and a doping-free society.
The Honestly campaign has been running for more that two years. During this two years we have reached out to all parts of Norway and to a wide range of target groups.
You can watch the trailer from the 2014 version of the campaign above.
Anti-Doping Norway´s CEO Anders Solheim about the campaign:
Publisert: 13.04.15 - Oppdatert: 20.01.16