Mobilizing counties against doping
Several of Norway’s 19 counties are now teaming up with Anti-Doping Norway to fight doping among youth. – This is a unique project and might just be the beginning of something great, says CEO of Anti-Doping Norway, Anders Solheim.
It is Anti-Doping Norway’s impression that the use of doping outside of sports is rapidly turning into a major problem. With this backdrop, Anti-Doping Norway, and so far a total of five out of Norway’s 19 counties, have committed themselves to what is called “A local mobilization against doping”.
- By raising awareness about doping among youth in potential risk groups, and among professionals, such as health personnel and teachers who are dealing with young people on a daily basis, we hope to educate them as to the potential risks of doping, both physical and mental, and thereby nourishing a zero tolerance mentality, says Anders Solheim.
In a joint effort, Anti-Doping Norway and the counties are now financing 40% positions for local co-workers solely committed to spreading information and awareness about the doping problem, specifically targeting youth between the ages of 16 and 19.
As part of this joint venture, Anti-Doping Norway also launched the web-based and interactive school concept “Ren Skole” (“Clean School”). This is primarily a program for high school students.
- Never before has Anti-Doping had such a prominent place and been such concrete part of the students’ curriculum, says Halvor Byfuglien, leader of Anti-Doping Norway’s communications department.
The counties and Anti-Doping Norway have agreed on two-year contracts with the possibility of renewal. The Sør-Trøndelag region, which was the first county of five to sign so far, has already agreed to renew its commitment.
- We are happy to see that the counties feel we are bringing something important and worthwhile to the table. We still have a long way to go, but we are confident that even more regions will be joining us in the near future, says project manager Fredrik Lauritzen.
Publisert: 13.04.15 - Oppdatert: 01.12.16